Barb Wired

A group of us are starting to turn the startup model upsidedown - an upstart! Several execs that are currently unassigned (read: not fully employed) decided that, since most businesses fail due to poor teams and poor execution, we get the team first and the product second.

If you have an interest, contact me. RULES of engagement though:

– Technology-based product/service

– B2B target best but will consider B2C

– Product has to have a large market (perhaps VC-fundable) — not ad supported or membership-based

– You have spoken to VCs, angels, and/or high-level advisors and gotten and taken feedback

– The most critical component for your success is getting an experiened team

– Willing to be based in Massachusetts

– Pragmatic

Thoughts?

Having been laid off recently, I’ve been going to even more meetings of professional associations than usual. There is a lot happening and it is very uplifting. An MIT Enterprise Forum meeting had a panel of experts on energy storage (fuel cells, batteries); another sponsored by MassHighTech was about clean tech; a WPI Venture Forum meeting toured the incubator (MBI) for bio-tech and med-tech companies.

I’ve concluded two things:
1. There is a lot of cool stuff going on and it makes more sense to go where the employed are creating than to job fairs.
2. It’s a good time to start a company. In fact, many of the best companies have been started during times like these.

Care to ask me why I think this??

This is a blog about all things related to the business of technology, entrepreneurship, and marketing. The author is a technologist focused on product marketing but with expertise in the full 360 degrees of integrated marketing.

She teaches marketing and entrepreneurship and serves on several boards, has written business plans, marketing plans and led product management teams.