Barb Wired

Just like banner ads and Google search rankings, social media needs to be monetizable (in the grand sense of measurable) to be taken more seriously by many businesses.

How does one measure the efforts of companies that are active in the Social Media space?

For example, the company has employees who visit a variety of blogs with answers to questions in their areas of expertise. How can these be tracked? How do we know how many people even read each post? Needs some sort of automation, I’d think.

I worked for NetGenesis at one time. We had tools that tracked visits to a company’s site in great detail….