Barb Wired

Just like banner ads and Google search rankings, social media needs to be monetizable (in the grand sense of measurable) to be taken more seriously by many businesses.

How does one measure the efforts of companies that are active in the Social Media space?

For example, the company has employees who visit a variety of blogs with answers to questions in their areas of expertise. How can these be tracked? How do we know how many people even read each post? Needs some sort of automation, I’d think.

I worked for NetGenesis at one time. We had tools that tracked visits to a company’s site in great detail….

Having been laid off recently, I’ve been going to even more meetings of professional associations than usual. There is a lot happening and it is very uplifting. An MIT Enterprise Forum meeting had a panel of experts on energy storage (fuel cells, batteries); another sponsored by MassHighTech was about clean tech; a WPI Venture Forum meeting toured the incubator (MBI) for bio-tech and med-tech companies.

I’ve concluded two things:
1. There is a lot of cool stuff going on and it makes more sense to go where the employed are creating than to job fairs.
2. It’s a good time to start a company. In fact, many of the best companies have been started during times like these.

Care to ask me why I think this??

This is a blog about all things related to the business of technology, entrepreneurship, and marketing. The author is a technologist focused on product marketing but with expertise in the full 360 degrees of integrated marketing.

She teaches marketing and entrepreneurship and serves on several boards, has written business plans, marketing plans and led product management teams.