e-commerce 3.0: go shopping online with friends
I am involved with a team of senior-level people interested in starting a company. We’ve been going through some brainstorming about common problems that can be solved with technology and trends that will probably take on a life of their own.
One of the trends involves the confluence of 3D graphics and 3D worlds [think SecondLife], gaming, and shopping [whether for clothing, electronics, day camps or vacation spots].
What are your thoughts?
Will e-commerce 3.0 (or 4.0) be a 3D environment where you troll the aisles, pickup and view all sides of a product?
Will it include communities where you meet your friends to shop together?
Will we try on clothes to see if they (really, based on measurements) fit?
Will we watch people play blackjack so we can learn?
If you are a fan:
When do you think people will be ready for this? What application is most appealing and would get your stickiness? [tell us your age, gender and country...we're not setting cookies!]
Tags: 3D, avatars, e-commerce 3.0, shopping, survey, virtual shopping
May 31st, 2009 at 10:50 am
3 Dimensional e-Commerce is already possible - photo rotation on products is
available today.
So, describing 3D in terms of virtual presence vs. immersive presence is
important when we assess if people are ready for this.
SecondLife is virtual presence - while certain large corporations are exploring
this world and probably have more quantifiable research behind the commercially
extractable purpose behind these, in my opinion, this will be a non-mainstream
entity (gaming / entertainment) in its present form, even though the virtual
forms are getting more and more photorealistic, and will have its own market
within that layer.
The recognition that this is non-mainstream in its present form and truly
identifying what needs to be done to make it mainstream e-commerce can make
virtual presence be adopted immediately for selling just about anything. People
are pretty far along the technology maturity curve on early adopting, trying and
hitting the tipping point pretty quickly (e.g. www tech from Tim Berners-Lee and marketing/usability from Marc Andreesen.) It’s this combination for the next big
thing that’s missing.
- prem